The dental industry is changing in a big way. Those who market to dentists, whether on the supplier or manufacturing side, need to bear this in mind. However, it should also be remembered that the provision of the very best possible service for the customer will remain a priority. A positive and memorable experience is the foundation for success.
Three key trends to guarantee positive customer engagement within the fast changing industry are laid out below.
1. Online influence
Having a website has long been considered an important way to keep clients informed about products and services. However, it has become more and more important to ensure your website is dynamic and modern. This is very often the first point of contact for customers, and as such, it is here they will form their first impressions. Every business, in and outside of the dental industry, must make this moment count. A website needs to be optimised for social media, mobiles and tablets.
2. Comfortable dentistry
Dentists are still having to deal with negative stigma relating to dental pain and discomfort. As a result, many are choosing to practice patient focused dentistry – prioritising patient comfort. By doing so, dentists are able to help patients re-evaluate their view of visiting the dentist. Alongside this is the growth of cosmetic dentistry – that clear, straight smile from the movies is achievable! Dublin dentist www.docklandsdental.ie have a new branch and, like many dental practices, are now able to offer a wider range of services to their patients.
Products which patients find appealing, which improve patient comfort and enhance the patient-dentist relationship, such as courses for new techniques and procedures, will receive a lot of interest.
3. Innovative financial solutions
As more procedures and techniques become available for patients, alongside a greater level of comfort, dentists are all too aware of the need to provide a range of financial options for patients. Many patients are not only undergoing essential treatment, but also procedures to improve their appearance.
In summary, marketeers need to identify their unique selling points. These should focus around helping dentists to provide their customers with a high level of comfort. They should offer a variety of services based not only upon what patients need, but also new appearance enhancing techniques, and a range of financial solutions.