If you’re looking to boost business in the New Year, what better way to do so than by launching a website?
Nowadays, it is rare to find a business without any kind of online presence. And while investing in a website may seem an obvious part of starting a business, it is overlooked by a surprising number of entrepreneurs.
Over the last couple of years, the internet has revolutionised the way in which we research and buy products and services. In fact, research shows that shoppers now make 51% of purchases online, compared to 48% in 2015 and 47% in 2014. That figure is only expected to rise in 2017.
So, if you’re one of those who have not yet broken into the online world, you could be missing a trick. Here are just a few reasons why you should consider commissioning a website in the New Year (they may leave you wishing you had done so sooner!):
If you’ve ever promoted your business using the more traditional methods of advertising such as print or radio, you’ll know just how expensive they can be. These days, a single newspaper advertisement can be enough to gobble up your entire month’s marketing budget in one go.
And while some people may shudder at the thought of the costs involved in producing a company website, in many ways doing so can be much less expensive than continuing to pump money into traditional marketing.
Whether paid for in lump sum or spread over a monthly plan, once your website is up and running, it is a much more long-term form of advertising and will more than likely produce better (and measurable) results.
24/7 online presence
Having a website means your customers can have access to your business all day, every day – even when your shop or office is closed. Even if you don’t offer the facility to purchase online, your customers can still research your products and services in the comfort of their own home and at a time that is convenient for them.
If your website has a contact form built in, your customers will be able to make enquiries without having to wait for your business’ physical premises to open at a time that may not be so convenient for them.
These days it’s rare for a business not to have any kind of presence on the web. We don’t just mean not having a website, but no social media profiles, Google My Business portfolio or any listings in the popular review/directory sites. In the same way that you might feel cautious of a business that has no physical address or telephone number, people are growing increasingly suspicious of companies that lack the above.
A well-designed, professional looking website that provides valuable information about your company and its products and services will help to position your business as credible and established.
The internet is accessible to people in every country in the World, so over the years it has become much easier to break through geographical barriers and reach wider potential audiences.
So there you have it. If you’re still not convinced that you need a company website, why not talk to a specialist, such as MA Design, Web Design agency in Cheltenham, who can provide you with some more advice?